Hydro Flask - Winter - BTS
March 7, 2021
Just back from a fun and productive week long shoot winter 21/22 in Jackson, WY with Hydro Flask. Super fun team, amazing snowy mountain locations and an all around great cast. Win, win, win.
Everyone has been asking how this past year has been in the commercial production world and while I can't answer that for every product or client, on my end it has been ongoing, but different. We have sought to keep productions smaller, more nimble, and tighter with regard to crew and talent. When possible, we have traveled the least amount of mission critical crew possible and sourced everyone else locally from the locations we are working in. We have also sought to cast talent who have been in a 'bubble' together, so there is less concern around exposure and transmitting of the virus and we can shoot them massless given that who knows what the norms will be by the time the work is released into the world. And of course there is has been vigorous testing, cleansing, caution, and work to do our part. All of this has not only limited our exposure to the virus, but it is also serves the style of work I do pretty well. We like to move fast and light, striving to accomplish as much as possible in a given shoot day. We like to keep the budgets tight and trim the fat wherever possible so to give our clients more bang for their buck. So, yes, all to say, the same, but different . . . but the same. Looking forward to sharing these images next winter when, who knows where we will be as far as social norms and practices both in the production and real world.