February 10, 2021
Some new work out that we shot during the height of COVID this past year with a super minimal crew for Authenticity 50, an heirloom quality bed and bath brand.
One significant change that I saw in 2020 that actually jives super well with my style of working has been to decrease the production footprint, and this project was a great example of that. Having the ability to act as not only still photographer, but also creative director, motion director and at times as DP, we have been asked and even required to provide more with less. While the client did join us for this shoot, we utilized my home environment (and doodle Nora) and maintained a very high standard of COVID protocols with an extremely minimal crew.