Create in Place
May 4, 2020
One of my very favorite quotes is from Martin Luther King Jr. who said "The ultimate measure of a man (and I would assume woman also) is not where he stands in moments of comfort and convenience, but where he stands in times of challenge and controversy" and that could never be more true than in the current moment of world upheaval due to the Covid-19 outbreak. While we are all taking a breath to make sense of the present and future, do what we can to help, and protect those we know and even those we don't by laying low, there are still endeavors to bring some sense of normalcy to the world as a whole and even more specifically, advertising. One such platform, Create in Place, has arisen to offer an option in the present moment for brands who need to find methods to speak, to create, to be seen and heard . . . NOW. With the understanding that during shelter in place guidelines, we need to use the resources closest at hand . . . our private spaces, our families, and our stories to provide a means for greater stories to be told, this is what my family and I can offer to you now, at this moment. For a full PDF to share with your team or your client send me an email request at ty@tymilford.com.