What We Do
October 19, 2018
Commercial image making, whether stills or motion, is an interesting business. I get asked often, by friends who don't operate in this world, what it is that I do exactly. Yes, I am a photographer and a director, at times a producer, a child wrangler, a stylist, a traffic controller, a communicator, a janitor, a fixer, a strong arm, a shoulder to cry on and the list goes on and on. I wear a lot of hats, but mostly it is a community of really great people who all bring their A Game and kick ass. I couldn't really do anything that I do without a great team beside me. So unless someone is truly interested I just say that 'I am in the business of going to great lengths to make it look as if we did nothing at all.' This image pretty much sums that up.